Paid Social
Meta Ads for Real Estate in Maharashtra
Meta ads for real estate work when the targeting is hyperlocal and the follow-up is fast. We plan, run and optimise Facebook and Instagram campaigns from ₹6,999/month, focused on the exact localities your buyers live and search in.
Hyperlocal targeting that fits property
Property buyers search within a radius, so your ads should run within one. We target by locality — Nallasopara, Naigaon, Vasai, Virar, Mira Road — using radius pinning around your project and lookalike audiences built from past buyers. Campaigns separate buyers from renters and first-timers from investors, each with its own creative and budget. Interest layers cover home-loan readiness, interior design and relocation signals. Converted leads are excluded so you stop paying to re-reach people who already enquired. Every campaign keeps a documented targeting map, so you always know which pockets the budget went to and why.
The campaign types we run
Lead-form campaigns collect name, phone, budget and preferred configuration inside the ad itself — cheapest for volume, no landing page needed. Click-to-WhatsApp campaigns open a chat directly, ideal when your team closes deals in chat. Retargeting campaigns re-reach people who watched a project video or visited your site without enquiring. Rental-demand campaigns help brokers move inventory fast. Each type gets its own budget and success metric. Weekly reports show cost per lead by campaign, and we cut losers quickly: underperforming ad sets are paused within days and budget shifts to what converts. Nothing runs on autopilot.
Creative that stops the scroll
Every ad needs a hook in the first second. We produce static posters with configuration and price, carousel ads walking through a flat layout, and short vertical videos of site walks and possession-ready towers. Copy leads with the buyer's own question — '2 BHK in Nallasopara under ₹60 lakh?' — and ends with a specific next step. All project promotion carries RERA numbers and promoter details as the law requires. Creative rotates every two weeks to fight fatigue. If you also take our creatives plan, ad designs and feed posts stay visually consistent, which helps recall during a launch window.
What ₹6,999/month manages
The ₹6,999/month fee covers management, not ad spend — your budget is paid to Meta directly, so you see exactly where money goes. Included: campaign strategy, two to four active campaigns, weekly optimisation, lead delivery to WhatsApp and email with source and project interest attached, and a monthly performance call with plain-language numbers. We recommend a minimum ad budget of ₹10,000/month for hyperlocal real estate; below that, data arrives too slowly to optimise. Contracts are month-to-month with no lock-in. Support runs six days a week, so campaign issues raised on WhatsApp are handled the same day.
Frequently Asked Questions
We recommend a minimum ad budget of ₹10,000 per month on top of the ₹6,999 management fee, paid directly to Meta so you see exactly where money goes. Below that, hyperlocal campaigns gather data too slowly to optimise. Competitive localities like the Vasai–Virar belt may need more during launch months. We start conservatively, prove cost per lead, then scale what works.